LIVE THE LIFE

YOU LOVESM

If a picture is worth a thousand words, what is it worth to be the one standing behind the camera?  Look at all the pictures on this site.  I stood in every one of these locations, camera in hand, doing exactly what I love to do.  When someone asks me, ‘Do you Live the Life You Love?’ I can truly say, ‘YES.’

More importantly, I can show you how.

But, it’s not something I do for you, it’s a journey we take together. You bring your drive, your raw desire to make a contribution to the universe. I bring my expertise, passion, and badassery.

(Yes, I realize the latter is a bit irreverent and, only recently, an actual word. However, conceptually, I believe it represents the unapologetic attitude that it takes to do this. “Live the Life You Love” is not a subtle decree. Unlike many advisors, I’m not going to pat you on the head and say, “that’s nice.” I’m going to push you towards your goals because I think you’re worth it.)

In other words, when you become a client, I can help you align your financial resources with a meaningful personal expression of who you are and what you want to be. That’s why I founded Zurich Awes Financial Management, Inc. I believe that, as erratic and unpredictable as life can be, together we can create the opportunity for you to Live the Life You Love.

- Zurich Awes

EXPERTISE

230%

While certain designations are critical to the field, many are not. More is not better.
Better is better.  

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PASSION

100%

Determined to do the impossible, Zurich spent decades learning, systematically, the skills and habits necessary to...

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BADASSERY

44%

This is earned. While certainly on his way, Zurich has yet to visit the Arctic Circle or run Bay to Breakers in drag.

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Your First Five Steps

 
 
 
 
 
 
 

FIVE ICONS

ABOUT US

While it may be more fun to discuss realization of the third point above, there is a great deal of diligent work that goes in to making it possible. Rather than get lost in the details, we created five fantastic icons below to interact with. Go ahead, hover.

PURPOSE

“To create love and joy in the world.” This is what Zurich wants life to be about: bringing happiness and joy to others. Simple, but not easy.

MASTERY

We believe education and wisdom lie at the core of an intelligent financial life.

AUTONOMY

We employ our financial planning and investment talents to help others achieve financial freedom and pursue their own purposes.

CREDENTIALS

Zurich is a Certified Financial Planner Practitioner®, is a member of the National Ethics Bureau, and has a Masters Degree in Financial Services.

HISTORY

Zurich created the firm to enlighten people about more effective ways to utilize capital, and enjoy an earlier, happier financial life.

LIVE THE LIFE YOU LOVE THROUGH CAREFUL FINANCIAL PLANNING

CONTACT US TODAY AND

LIVE THE LIFE YOU LOVESM

INVESTMENT

PORTFOLIO DESIGN

Oddly, this is where most people fall off. Yet, Portfolio Design is the most important part of investment management.

You can read our introductory thoughts here, or jump right into it below. Be warned, Geekery afoot. Although it is a bit geek-chic. If you like geeking out about investment theory, go for it. If you lean more the chic side, skip to the “35,000 ft Overview” that summarizes the ideas in a simply analogy. They are ranked in order of their impact on a client’s financial success.

  • HOLISTIC FINANCIAL

    “Do I have enough money to live the life I love, for the rest of my life?”
    This, really, is the only question. How can you enjoy your life, your hobbies, your family, your children, your children’s children, your travels, your charities, your humanitarian efforts, and your simple pleasures in the way that you want?

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  • MODERN PORTFOLIO

    Modern Portfolio Theory was developed by William Sharpe and Harry Markowitz during the 1960s and established a risk/reward framework for investment decision making. It created a mathematical structure in which portfolios could be assembled whereby a collection of securities could carry less risk than any of the securities held independently. Simplified, Modern Portfolio Theory could determine the best portfolio mix for a given level of risk based on several assumptions. There are, of course, several limitations to this theory.

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  • POST-MODERN PORTFOLIO

    Post-Modern Portfolio Theory attempts to build on the mathematical foundations of Modern Portfolio Theory while recognizing the skewed preference or deviation proposed by Behavioral Economics.

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  • BEHAVIORAL

    Unlike the rationality of Modern Portfolio Theory, Behavioral Economics points to Nietzsche’s “Human, All Too Human” element in each of us. In other words, even though we like to THINK we’re rational, the train wreck of human history proves otherwise. We are, in fact, purveyors of the Seven Deadly Sins in all areas of our lives, especially when it comes to investing.

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  • BLACK SWAN

    While not directly a portfolio construction theory, the Black Swan Theory serves simply as a warning. The term “black swan” comes from a Latin expression popular in 16th century London to describe impossibility. Up to that point in time, all observed swans had been white. But on a Dutch expedition to Western Australia, explorer Willem de Vlarningh discovered black swans on the Swan River. Eventually, “Black Swan” referred to a logical fallacy, meaning, “If one doesn’t know about something, it’s therefore impossible.”

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MEET THE

TEAM

Yes, we are intentionally small. Over the past seven years, our staff dropped by five while our revenue doubled and our profitability tripled. We accomplished this by creating clever relationships with large firms (let’s call them strategic partners) hired to do the sometimes boring, unprofitable parts of the business that are fraught with potential liability. Our team can now focus on the client-centric, interesting and profitable portions of the business. A third will be joining us shortly for an extra layer of redundancy and to handle our expanding client base.

We love to work directly with our clients and help you get one step closer to achieving your purpose, so you can Live the Life You Love.

STRATEGIC

PARTNERS

  • TD Ameritrade holds our client’s money.

    “How to transparently maintain the separation of church and state.”

    TD Ameritrade Institutional - Solutions Partner
  • CFP® Board is the certifying body for the standard of excellence in our profession.

    “How to demonstrate and maintain core competency in ethical personal financial planning..”

    CFP Board - Credentials
  • Morningstar Office hosts our client’s online portal and compiles our account data.

    “How to understand your investment performance report in five seconds or less.”

    Morningstar Office - Strategic Partner
  • join.me is our screen sharing technology.

    “How to host a remote investment review, in real time, with a client who is 6,000 miles away.”

    join.me - Technology Partner
  • Macroeconomic Advisers is our independent economic research firm.

    “How to ‘look behind the curtain’ and build an investment portfolio based on fact, not fiction.”

    Macroeconomic Advisers - Reseach
  • eMoney Advisor is our secure, online financial planning platform.

    “How to be sure you have enough money to Lie the Life You Love.”

    eMoney Advisor - Strategic Partner